As NASCO’s Chief Product & Growth Officer, Lori Logan works closely with customers and leaders across NASCO and Blue Cross Blue Shield of Michigan to effectively steer NASCO towards becoming a leading market-led, product-centric and high-growth company.

With over 30 years of experience as a healthcare executive, Lori’s expertise includes a focus on healthcare product innovation, product management, strategy and healthcare go-to-market strategies across both payer and provider segments. Her passion to improve and cure healthcare drives her talent to ensure a seamless flow within the industry. Lori has held leadership positions at athenahealth, UnitedHealthcare, Geneia (a subsidiary of Capital Blue Cross), Cigna, TriZetto, McKesson, and Choicelinx Corporation. Over the years, her achievements have included boosting brand awareness and loyalty, capturing market share, and increasing profitability. Her relentless focus on results and pragmatic sense has set a precedent, as she continues to lead and make an impact within the healthcare industry.

Lori has been recognized with the CEO Pinnacle Award for her innovative accomplishments while serving as President of TriZetto, and she was also awarded the Healthcare Advantage Consumer Outreach & Communications Award by Thomson Reuters. She received a Bachelor of Science in Business Administration from Regis University and a Master of Science in Computer Information Systems from Boston University.

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