NASCO Unveils Strategic Evolution, Bold New Brand

Your Partner in Managing the Total Cost of Care

After nearly 40 years of helping health plans build a better healthcare system in America, NASCO has announced a strategic evolution in its business with a new visual identity and a sharpened focus on empowering health plans to innovate, grow, and provide better healthcare experiences. NASCO’s bold new branding, new logo, and new messaging reflect the company’s investment in both optimizing their proven solutions and launching new solutions that manage the total cost of care in a complex, ever-changing landscape.

“The new NASCO is steadfastly focused on helping health plans engineer growth,” said NASCO President and CEO Lori Logan. “We have worked hard over the past three years to reorient ourselves to be a market-led product company, understanding the market trends, embracing our role, and taking an organized and systematic approach to developing—and enhancing—solutions that can really help health plans innovate, take on the affordability challenge, and grow their businesses in meaningful ways.”

NASCO’s mission is to make it possible for health plans to innovate, grow, and ultimately provide better healthcare experiences for those they serve. The company offers a holistic portfolio of administrative products and services that is built on decades of healthcare experience, deep partnerships with healthcare payers, and an end-to-end perspective to help plans succeed by managing the total cost of care. From improving traditional group plan administration to developing contemporary value-based care models that work, NASCO creates solutions built on affordable and appropriate care so health plans can administer the healthcare of the future right now.

“We see a dynamic future for our industry, and we’re committed to leading the way toward better healthcare experiences for plans, providers and the members they serve,” said Logan. “We’re well-positioned to continue being a trusted partner in this new chapter for all of us.”