Consumer-Directed Health

NASCO’s Consumer Directed Healthcare (CDH) product, Consumer’s Choice, supports non-covered benefits, co-insurance, deductibles, and co-pays. It is structured around a traditional, high-deductible PPO product and includes various consumer account options such as Flexible Spending Accounts (FSA), Healthcare Reimbursement Arrangements (HRA) and Healthcare Savings Accounts (HSA).

Plan customers benefit from:

  • Simplified member involvement that improves customer satisfaction
  • Integration with the NPS through automated claim feeds to improve information integrity
  • An easy-to-navigate Web site, encouraging member adoption and reducing Plan customer service costs
  • Support for FSAs, HRAs and HSAs
  • Reduced individual costs and lowered Plans risk
  • A user group ensuring that Plan requirements are addressed
  • An experienced implementation team allowing swift Plan responses to customers and the market

CareFirst BlueCross BlueShield is proud to partner with NASCO in the quest for innovative new approaches to easing the escalating costs of healthcare. Our new Consumer-Directed Health Plan, introduced early in 2004, is one such approach. - Gregory A. Devou, Executive Vice President, Chief Marketing Officer, CareFirst BlueCross BlueShield



Click here to view the
NASCO Consumer's Choice
brochure